Author: Heather Townsend Date republished: 16th June 2025 What is an accounting firm client persona? Is it a fad, or something practical and useful in marketing your accounting firm? In simple terms, it’s an exercise to understand your prospects and how you can improve your fee income. A client persona is a simple model or…
Read MoreRunning a bookkeeping practice is rewarding, but keeping it profitable? That can be a real challenge. Between client work, admin, and trying to grow the business, there’s barely any time left to think about your bottom line. But improving your firm’s profitability doesn’t need to mean overhauling everything. With a few smart tweaks, you can…
Read MoreIn this workshop, you’ll gain: The confidence to put together your business development plan to hit the revenue and profit targets The motivation to stop procrastinating and put together a marketing plan which works for your practice A step-by-step process to build an effective marketing plan which feels authentic and manageable with the little time…
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