Growth CLUB

Running your own accountancy practice is hard isn't it? But you don't need to do it alone.

We're here to support our members to grow their accountancy practice.

With private coaching for our accountant members, exclusive masterclasses and a great community of accountants who help and support each other every step of the way, why not book a call to find out more?

This is what we help our members do

a plant growing in a hand to represent cloud accountancy growing

Growth Story: How Graeme Morris Turned a Declining Practice Into a Flourishing Business

By Becky Rogers | April 15, 2024

A journey from grumpy to grateful and from worried to winning (on the way to growing to £400k!). In 2022, Graeme Morris of Cloud Accountancy Ltd was struggling. He was just over £100k in turnover, but the practice was declining, clients were leaving, and his mental health was not at a good level. It felt…

man on a mountain peak to represent reconnecting with why

Growth Story: Discover How Graeme Tennick Built a Scalable Accountancy Practice in Less Than Fifteen Months

By Becky Rogers | March 18, 2024

A rollercoaster tale of entrepreneurial and personal discovery, business scalability, and not being afraid to start again. From March 2021 to the latter part of 2022, Graeme Tennick of Tennick Accountants took his practice from almost bankrupt to thriving. It’s been a rickety roller coaster ride with intense highs and equally dramatic lows, but along…

glass ceiling

Growth Story: Learn how Paul broke through the ceiling and grew his practice to 500k

By Becky Rogers | February 19, 2024

How Paul overcame business hardship to start over and grow a family-owned practice from £250k to over £600k in five years. Paul Donno is the owner and Director of 1 Accounts Online, an award-winning cloud accountancy practice in Haverhill. Heather first met Paul at the British Accountancy Awards in 2016, where he had just won…

Our club members typically…


Own accountancy firms with 1-2 owners


Are looking to grow (but not always to £1m+)


Have a turnover between £50k and £3m


Have staff (whether outsourced or permanent)


Are happy to help out other members


Want to work with a coach who specialises in helping accountancy firms grow




“Get me there quickly”

You are only happy when your practice is growing and you are winning clients. But you need a sounding board, and a voice of reason to stop you being your own worst enemy, help you sort out your processes, give you an occasional confidence booster and stop you from making too many mistakes along the way.

Team building

“I’m building something to (eventually) sell”

You have been running your practice for a while, and are looking to kick start your firm’s growth, but also fall in love with running your practice again. You want and need support to reduce your working hours and stress levels. You are happy with steady, but sustainable growth.


“I’m not a normal practice owner”

You are either not an accountant or have never worked in a small accountancy firm before you bought or started it. You want to shortcut your journey to grow your practice by learning from the most innovative and progressive cloud-based accountants. But you still want to build your practice your way.


“I need the right type of clients”

Your practice and bank balance would be much healthier if you could just win the right type of clients, who would pay what your firm is really worth. Once you have fixed your firm’s pricing and marketing woes, there will be no stopping you. You like learning from advisors who are experts and really understand accountants.

 Stuck and need to know where to start to kickstart your firm's growth?

On a recent poll, over 50% of growing accounting firm owners said that they felt stuck. It was 1 step forward and then 3 steps back... but they couldn't go back.

Can you relate?

It's one thing knowing you want to grow and scale your accounting firm. It's another thing to know where to make the changes.

Over the last 20 years of helping hundreds of accountancy firms grow, we've learnt that there are 11 categories which will define how success or not the growth of your practice will be. We've put this into a free assessment to help you identify where you need to get started.

Answer the questions and we’ll send you a personalised report to show you the areas you need to focus on to grow and scale your practice - the low stress way.

Our assessment has been tried and tested by 100s of owners of small accountancy, fractional FD, bookkeeping and tax firms.

You'll receive the results and a personalised report instantly.





Implementing a proven tactical marketing plan to reliably bring in a steady stream of bigger and better new clients


Putting in place a best-practice sales process to stop wasting time on prospects which go nowhere and also not leave any business on the table


Creating a sustainable and profitable revenue streams from advisory services


Effortlessly attracting only the right type of clients by creating a great website and time-effective social media presence for your firm



Helping you choose and supporting you to install a best-of-breed tech stack to improve your firm’s practice efficiency and form strong client relationships


Increasing your firm’s efficiency and put you back in control of your workflow by replicating our tried and tested workflows for a cloud-based digital practice.


Shrinking your firm’s turnaround time to under 30 days


Virtually eliminate continual chasing of clients for information by using best-of-breed practice management systems



Attracting and developing a self-sufficient and high performing team who you trust explicitly to run the practice, even if you are not in the office.


Freeing up your time so you have time to work ON the practice and are able to delegate your current responsibilities to your team.


Reducing your resourcing headaches and salary bill by (if you want to) implementing outsourcing or offshoring


Getting all your team working for you not against you, and exiting underperforming or disruptive team members.



Having the confidence to ask for and get the fee levels your firm deserves without any push back from clients or prospects.


Doing a wide-scale fee increase for your client base to radically increase your cashflow and profit margin.


Putting more cash in your bank and eliminating your WIP by moving your clients onto fixed fee pricing paid by direct debits in monthly instalments.


Revolutionising your firm’s profit margin by introducing pricing packages as well as fixed fees for bookkeeping.

Club membership levels

Club membership is for a minimum of 6 months.




£325 + VAT / month
  • 1:1 coaching & support to reset your growth plans - 1 hour every 3 months
  • Email support (as and when required) from a dedicated Growth Specialist
  • Accountability check-in via email (as and when required) to help you achieve your growth plans
  • Daily power up calls
  • Discounts & exclusive offers from suppliers
  • Access to 300+ 'plug and play' curated resources
  • Access to the club's private Facebook Group
  • Access to the virtual Members Mornings and ad hoc members meet-ups


£950 + VAT / month
  • 1:1 coaching & support to reset your growth plans - 4 hours every 3 months
  • Monthly coaching from a dedicated Growth Specialist
  • Weekly check-ins and accountability calls to help you achieve your growth plans
  • Daily power up calls
  • Discount & exclusive offers from suppliers
  • Access to 300+ 'plug and play' curated resources
  • Access to the club's private Facebook Group
  • Access to the virtual Members Mornings and ad hoc member meet-ups
  • Access to the Certified Growth Advisor, Confident People Leader, and New Business Accelerator Programmes
  • Access to the Team Member Academy & 3 places at any cohort group
  • Access to the fortnightly groups AGC 100, 500, 1000 and FD


Shaileen Shah

Shaileen Shah

Price Mann

We added over £200k in one year with the club's help.

We’ve gone through huge change on restructuring our team, our processes, and have also gone through a massive fee increase! 

The support that the club and the club members have given us has been immense and I can’t thank Heather and the team enough.


Ivan Rogove

Rogove and Co

Within a few months of joining the club my practice was transformed.

I feel visible, and connected to a group of like-minded business owners running varied accountancy practices of all shapes, sizes and specialisms. 

I feel valued by the AGC members and I value each of them too.  Heather and her team have all the tools I need to develop my practice, and those resources are readily available to me. 

The Daily Power Ups are a real highlight, a fabulous way to start the working day.  Just the right mix of mutual professional respect, banter, ‘say it like it is’, and a willingness to share what works and what does not in practice life. 

I highly recommend Heather, her team, and The Accountants’ Growth Club.

Graeme morris

Graeme Morris

Cloud Accountancy

My practice has grown by 150% in 18 months.

The club has given me the confidence, clarity and accountability to stop playing small.

When I joined the club my turnover had shrunk to under £100k. We’ve finished last financial year turning over £250k, and on track to reach £400k this year.

With the help of the club and their in-house marketing service AGC Digital, I am now getting a regular supply of new business of exactly the type of clients I like working with.

I've been a member of most of the accountants' communities in the UK. The Accountants' Growth Club has been the only one which has helped me sustainably take the step up in my business.

lorna leonard

Lorna Leonard

Leonard Business Services

From clueless about business development to winning £140k per annum of new business within 9 months of joining the club.

Before I joined the club the growth of my business had plateaued for the last 3 years, and I was in danger of losing some of my portfolio due to succession. My confidence has grown so much around business development, I'm even advising my clients on their own sales process. When you consider that I still need to update and redo my website, winning £140k of new business within 9 months is nothing short of remarkable.


Graeme Tennick

Graeme Tennick and Co

My highest monthly recurring fee used to be £250 per month. With the club's help my average monthly fee is now £500 per month.

I have been on coaching programmes before but never one so specifically aimed at accountants.

I just felt they understood where I was at and where I wanted to be. The amount of resources, assistance and advice has been nothing short of mind-blowing.


naveed new

Naveed Mughal

Purlieus Consulting

In the last 6 months my turnover has grown by 184% with a net profit margin of 43%. I’ve calculated the ROI for my first year as a member is well in excess of 15 times.


Paul Donno


Within a month of joining I had saved over £10,500 a year by changing software suppliers and the impact of quoting and billing new clients at the right level.

Paul Wareham

Paul Wareham

PS Accountants

I no longer feel alone.

Signing up for the Accountants Growth Club has been a very shrewd investment, with the many 'small' wins now giving a whole greater than the sum of the parts. 

The big gain has been the complete re-engineering of my internal systems and workflows: changing one thing here got us back over 3.5 weeks production capacity.  The other big gain has been finding a niche and then targeting exactly how I want to go about attracting those types of clients.  For me in my local area this meant no more meaningless networking events.  Freeing up this time and generating more capacity was crucial for the next stage of growth in bringing in new clients and being able to offer the service we want.

hannah flook

Hannah Flook

Egia Financial

Since joining the Accountants' Growth Club, the support and guidance has led to a huge growth in my confidence.

This has helped me to commit to my niche and grow the business within this niche, from £20k to £55k per annum. The club is friendly, supportive and provides gentle, but firm, encouragement when you need it. The resources that sit behind the group mean that whatever issues your having with your business there is something or someone to help you solve it. 

Coral Tolley-Fletcher - JVCA

Coral Tolley-Fletcher


I love the fact that the Daily Power-Up calls are every morning. When I attend one it normally makes me feel really empowered and inspired. This is because you realise that most of the other members have the same problems but you also get good practical suggestions of how to solve these problems.