About Us

We are here to help accounting professionals like you sustainably grow and scale your firm while working fewer hours with less stress.

Who is the club for?

Do you wish that you had the secret code, blueprint for growth, or other ‘marketed’ wisdom that would take the angst out of growing and scaling your firm?

Working long hours but often being the lowest-paid person in your practice

Feeling burnt out or lonely?

Being overwhelmed and not seeing a way out of it?

Knowing you need the time, accountability and confidence to put your fees up? But too worried about losing your clients to reprice?

Your clients not valuing what you and your firm does? And still not paying you a fair fee for what you do for them?

Not winning enough of the right type of clients?

Feeling like your firm's growth is one step forward and then two steps back?

Team members giving you headaches and giving you more pressure rather than taking it off you?

If so, then you are like many of our members before they joined the club.

“I’ve been a member of most of the accountants’ communities in the UK. The Accountants’ Growth Club has been the only one which has helped me sustainably take the step up in my business”

Graeme Morris
Cloud Accountancy Whitefield Ltd

Is your practice ready to grow and scale?

Could You Use A Personalised Roadmap So You Can Kickstart The Growth Of Your Practice?

If you run your own practice and find that you are stuck, exhausted, stressed, working far too hard for little money, and don’t know how to change your situation, then it’s time to get clarity and direction. That means completing your personalised Growth Assessment and having a call to discuss with our Growth Expert.

Everyone that completes the 10 minute Growth Assessment will receive an instant personalised report showing you which of the 11 aspects of sustainable growth you need to tackle first.

Test drive our resources for free

Since 2004, Heather has been working with forward-thinking accountants, bookkeepers, tax advisors, and Portfolio FDs to help them profitably and sustainably grow their practice while working fewer hours with less stress. She’s amassed a wealth of resources that are now freely available to club members. After all, who has the time to reinvent the wheel for their practice?

Our members benefit from new monthly resources, including a professionally written article each week that can be used in marketing material.

You can test drive a small selection of our 300+ resources for free.

What our members say about us

We added over 200k in one year with the clubs help. We've gone through huge change on restructuring our team, our processes, and have also gone through a massive fee increase! The support that the club and the club members have given us has been immense and I can't thank heather and the team enough.

Shaileen ShahPrice Mann

My practice has grown by 150% in 18 months
In 2022, Graeme Morris of Cloud Accountancy Ltd was struggling. He was just over £100k in turnover, but the practice was declining, clients were leaving, and his mental health was not at a good level. It felt like the world was against him. He had lost focus, feeling frustrated and working too many hours. Find out how within 18 months of joining the club he had moved from “Grumpy Graeme” to “Grateful Graeme” and grown from £100k in turnover to over £250k in turnover.

Graeme MorrisCloud Accountancy

Our bookkeeping practice now grows by 20-50% each year
After five years of running the franchise business, Lynne and Alistair felt confident to run their own Bookkeeping practice, The Bookkeeping Department. Find out how they have managed to achieve sustainable and steady growth and get (mostly) off the tools.

Lynne MoffatThe Bookkeeping department

“I smashed through the £300k ceiling and went from £250k to £600k in less than 5 years”
Paul’s firm turnover was £250k and he couldn’t see how to get above £300k. With previous experience guiding him away from a sale or merger, he decided to seek help to get through this ceiling. Find out the critical moves he made to smash through the £300k revenue point and how to removed himself from being the bottleneck in his practice.

Paul Donno1 Accountants

Within a few months of joining the club my practice was transformed
I feel visible, and connected to a group of like-minded business owners running varied accountancy practices of all shapes, sizes and specialisms. I feel valued by the AGC members and I value each of them too. Heather and her team have all the tools I need to develop my practice, and those resources are readily available to me. The Daily Power Ups are a real highlight, a fabulous way to start the working day. Just the right mix of mutual professional respect, banter, ‘say it like it is’, and a willingness to share what works and what does not in practice life.

Ivan RogoveRogove & Co

The Club Groups

The Club has our Daily Power Up session and 5 small peer-to-peer mentoring groups that meet regularly. Attend one of these groups, and you’ll be with like-minded people with whom you can form strong bonds as you learn and grow together. With the club, you won’t be bored in a group discussion with others who are at a different level or life stage to you.

The club programmes

Our expertly crafted training programmes are designed specifically for small firm owners who want to grow and scale their firms. These programmes pick up where your accounting and technical qualifications stopped!

These programmes are designed for busy people, so you’ll go through the programme in manageable bite-sized chunks. As a result, you can easily implement new ideas, tips and techniques as you learn. With weekly accountability group sessions, you’ll stay on track, learn from your peers and make progress. Our experienced online trainers create a supportive, interactive, fun and safe environment where you can thrive. Intimate group sizes allow for personalised attention, ensuring the programme is tailored to your unique needs.

These are not turn-up, sit, and listen programmes where you need to dodge the pitch to be upsold a service or new piece of software. You won’t feel like just a number here – you’re an essential part of our community.

Coaching and support

Running your own accountancy or bookkeeping practice is hard, isn’t it? But you don’t need to do it alone.

We’re here to support you to grow your firm your way so that it works for you.

With private 1:2:1 coaching for our members, daily drop in sessions (our Daily Power Up), fortnightly group sessions including peer-to-peer mentoring, professionally designed and proven training programmes, exclusive masterclasses and a great community of accounting professionals who help and support each other every step of the way, why not book a call to find out more?

Meet the team

When you join the club, you get the best of both worlds: mentoring and peer-to-peer support from accounting firm owners who have been there and got the teeshirt and coaching from our Growth Experts. All of our Growth Experts and Club Hosts have been handpicked for their expertise and attitude.

Meet the founder

Coach to Accountants, best-selling six times author and global expert in what it takes to grow and scale a small accounting firm

Heather Townsend

Regardless of whether your firm’s thing is accounting, tax, bookkeeping, Portfolio FD or a mix of everything, Heather has a track record of helping firms like yours grow and scale.

Heather has spent the last 20+ years helping accounting firm owners grow and scale their businesses. Frustrated with the number of ‘mentoring’ organisations focused on the accountancy profession that promised the earth and delivered very little, Heather started The Accountants’ Growth Club.

Press, speaking and media

Are you looking for a hard-hitting speaker for your next event who your audience will love and rate?

Do you want help with an article – whether quotes or insight – aimed at the accountancy profession?

Are you looking for an informed and entertaining guest for your podcast?

Get our books

Our coaching, training programmes, and support aren’t based on one practice owner’s journey. You’ll get the collective wisdom we have gained from working with hundreds of accounting firms and captured in our books.

When you join the club, you won’t be put into a box, given bland cookie-cutter advice or told to implement a ‘proven 6-step process’. You’ll hear from the Club Hosts (experienced firm owners) and others on what worked for them or didn’t work for them. This personalised experience, backed by our credible IP, is why so many of our members stay for years.