Join a community of like-minded firm owners who are growing their firm while enjoying more profit, working fewer hours with less stress.
Expert 1:2:1 coaching, daily drop-in calls, peer-to-peer mentoring, proven training programmes, and a community that genuinely understands your challenges. All in one place, all built around what it actually takes to grow a small firm.
Not sure what’s stopping your firm from growing?
Start with our free Growth Assessment. In 5 minutes, get an instant personalised report that scores your firm against the 6 drivers of profitable growth.
Resources for you to plug and play in your practice
Experience helping firms grow and scale
Accounting firms supported to grow and scale
We’ve been helping accounting professionals grow their practice since 2004. We’ve already made a tangible difference to a growing practice just like yours. Hear their stories here or explore more of our member success stories below.
Click on the individual images below for curated articles, free resources and inspiration
to help you with your specific challenge to grow and scale your firm. inspiration to help you
with your specific challenge to grow your firm.
Coach to Accountants, best-selling six times author and global expert in what it takes to grow and scale a small accounting firm
Regardless of whether your firm’s thing is accounting, tax, bookkeeping, Portfolio FD or a mix of everything, Heather has a track record of helping firms like yours grow and scale.
Heather has spent the last 20+ years helping accounting firm owners grow and scale their businesses. Frustrated with the number of ‘mentoring’ organisations focused on the accountancy profession that promised the earth and delivered very little, Heather started The Accountants’ Growth Club.
Most accounting practices grow by fixing a few things in the right order: charging what you’re worth, winning better-fit clients and building a team that can do the work without you. The common mistake is chasing more clients before fixing pricing and capacity. That just gives you more work. Our guides cover each step, from winning clients and referrals to the KPIs that are worth tracking and growing by acquisition.
It depends on what needs fixing first, and knowing that saves you trying to fix everything at once. Pricing changes often show up in your fees within one renewal cycle. Building a team and systems that free you from the day-to-day usually takes longer, often 12 to 24 months. The firms that grow fastest prioritise one thing at a time. Not sure what yours is? The Growth Readiness Assessment will show you in just 5 minutes.
→ Find your growth priority with the Growth Readiness Assessment
Clients can’t tell you apart if you describe your firm the same way as other firms, so they compare you on price. You stand out by being known for something specific. That could be a niche, a type of client or a problem you solve better than anyone else. This is what allows you to charge more and attract clients who value you. It’s the idea behind Heather Townsend’s book, The Go-To Expert.
No, we don’t do anyone’s accounts. The Accountants’ Growth Club is a coaching and membership service for mainly the owners of UK, Ireland and EU accounting, bookkeeping, tax and portfolio FD firms, from around £50k to £2m in fees. It’s led by Heather Townsend, who has more than 20 years experience in helping firm owners grow. We help you grow your practice, build a team you can rely on and stop being the bottleneck in your own business.
Yes. Bookkeeping and tax firms experience the same problems as any practice: underpricing, hitting revenue ceilings, finding the right team etc. As well as their own struggles, like bookkeeping becoming a loss-leader or tax return season causing a backlog of work. Our members include bookkeeping, tax and portfolio FD firm owners, so you’ll work through these problems with others who run the same kind of business.