You’re here because you’re wondering if you're undercharging your clients…

Hint: Most small accountancy firms are..

Perhaps you’ve realised you are going to have to increase your fees to keep your accountancy practice profitable but are terrified about telling your clients...

Perhaps you constantly lower your prices when you meet a potential client, just to get the business.

One of the first things we work on with our AMC members is the confidence to charge what they are worth and to go ahead with that long-needed fee increase.


Start charging what your firm is worth! Here are some great articles on how to implement a fee increase, how to increase the perceived value of your accountancy firm’s services and how to stop negotiating downwards when you meet a potential client…


get information from clients

How fear manifests itself (and what this has to do with pricing for accountants)

Fear is a powerful emotion, one that can stop us in our tracks and prevent us from growing and moving forward. In the case of value pricing for accountants, it is particularly the fear of the unknown and of venturing outside of our comfort zones that can make our firm’s become stagnant. To help you…
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value pricing for CPAs

When value-based pricing works (and doesn’t work) for an accountancy firm

Value pricing for CPAs – what is it and is it the best pricing method for you? This article explores the pros of cons of value-based pricing for accountants and how to make it work for you and your firm.  If you don’t have time to read all of this 2000+ word article now, click…
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a pen on top of a price increase letter to clients

Your price increase letter to clients: 8 essentials that you need to include

Once you’ve decided to implement a fee increase at your firm and you’ve worked out how you are going to structure your new rates, now all that is left to do is break the news to your clients. This will be one of the toughest emails that you’ll send and you’ll be anxious that you…
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Buying journey - Increasing your client fees

The Buying Journey: What this means for how you set your fees in your small accountancy firm

Pricing services and how to increase client fees is a sensitive topic for accountants who run growing firms. In the following video, I explain the buying process that our clients go through and how to make the best use of it to be able to increase your fees and accurately price your services without much…
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how to announce a fee increase to clients

How to announce a fee increase to clients without losing them (the 10 Dos!)

Are you holding back when raising your prices because you’re afraid of losing clients? While it’s natural to be worried that a price increase may cost you clients, that doesn’t have to be the case. How you handle the communication is actually what determines the difference between whether you keep a client or lose them,…
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fee increase letter to clients

How to write a letter to clients announcing a price increase (in 6 steps)

You can’t keep doing more for less so you’ve decided to raise your prices. Not only that, but you have figured out why and when you’ll raise your prices as well as what they will be, now all that is left to do is to tell your clients. Easier said than done we know, but…
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Having now been in the Club for just over a month; it feels like longer, and having worked so closely alongside the Growth Specialists, I strongly doubt that I would have made this amount of progress alone. The amount of resources, assistance and advice has been nothing short of mind-blowing.

Graeme Tennick

Graeme Tennick and Co
Rebecca Foy circle

After a year in the Club we grew our accounts team income by £15k per month. We wouldn't have done this without joining the Club.

Rebecca Foy

Davis & Co

I have only been a member of the Club for about a month, but in that time I have already been helped to increase my fees and sort out my client base which will make us more profitable and also cover my membership fees several times over, and that's in the first month. Working with my coach I have been given the confidence to take action and believe more in what I do.

Kerrie Jenkins

Atek Accountancy

DOWNLOAD your copy of the FREE Pricing With Confidence Workbook

Profitable Pricing For Accountants

Get the most out of your copy of Pricing With Confidence book by downloading the free accompanying workbook.

It contains ALL the exercises we take Club Members through to help them charge what they are worth.

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