Who is the club for?

Our members typically:

Own accounting, bookkeeping, tax or portfolio FD/FC firms with 1-3 owners 

Want to work with a coach that can help their practice grow

Want to grow sustainably and profitability with less stress and overwhelm

Want tailored and personalised support

Have a turnover between £30k to £2+m

Welcome the chance to work collaboratively with other firm owners

How is the club different to similar organisations?

If you have landed on this page, you are likely comparing us to other organisations that offer coaching and mentoring to accounting professionals.

This is how we are different:

You have your own hand-picked Growth Expert as your coach, point of accountability and guide rather than sitting and listening to monthly Q&A calls. This means you will move forward faster with less stress.

Everyone in the membership wants to grow their firm sustainably and profitably, so you will be with like-minded peers who will 'get' and 'understand' your challenges. You'll also be able to get quick answers to problems via the club's thriving Whatsapp groups.

You get daily calls with other members, so you will no longer feel alone. After all sometimes you need to speak with someone rather than rely on a Whatsapp Group or Facebook Group.

Our peer-to-peer mentoring groups are small groups of firm owners at similar stages, so you won’t waste time on topics that don’t relate to you. And your voice and problems will get heard.

You and your team can attend professionally designed training programmes (led by an experienced facilitator and CPD-accredited) that easily accommodate the demands of a busy, growing practice. This means you and your team gain the skills you need to take your business to the next level.

You get the best of both worlds: regular personalised support and coaching from your Growth Expert and Relationship Manager and peer-to-peer mentoring led by experienced firm owners. Advice AND coaching!

You get access to a wide range of subject matter experts and experienced firm owners rather than being forced to use one firm owner’s processes and systems. You'll grow the right way for you as a result.

You are sent new resources every week, including professionally written articles you can use in your own marketing. Our vault of resources is always being updated and refined.

What do our members say about us?

We’ve been helping accounting professionals grow their practice since 2004. We’ve already made a tangible difference to a growing practice just like yours. Hear their stories here or explore more of our member success stories below.

Headshot of a smiling woman next to a testimonial: “After 3 months in the club I more than hit my revenue target... If you're seeking how to grow your accountancy business, this is it. I now feel much calmer and confident with a steady stream of leads.”.
Portrait of Mark Hughes of SUMX next to his testimonial: “Within 2 months of membership, with my Growth Expert’s support, we’d added £3k extra profit each month—an invaluable step to scale your accountancy practice.”.
LinkedIn post by Pam Duxbury FCA praising coaching with Heather Townsend and The Accountants Growth Club, describing impressive results in how to grow accountancy firm—costs already exceeded 150% of the annual fee within just one month.
An image of a text message with a smiling emoji, sharing how they love practising life thanks to the Accountants Growth Club and its brilliant members, expressing gratitude for helping scale your accountancy practice.
Screenshot of a message praising the Accountants Growth Club. The sender shares attending a coaching session, seeking tax advice, and exchanging insights to grow your accountancy practice. They commend the community and its founder, Heather. Heart and thumbs up emojis below.
A testimonial features a woman’s photo and her quote about Accountants Growth Club, praising reduced stress, a new 4-day working week, signing 2 clients, and gaining a strong team with the help of a business coach for accountants. Her name and business are shown beside her image.
A headshot of Naveed Mughal of Accurox beside his testimonial: “Being part of The Accountants’ Growth Club showed me how to grow my accountancy firm. After 6 years my practice went from under £100K in turnover to £1.3m.”.
A photo of Paul Donno, 1accounts, with his testimonial stating Heather Townsend—renowned business coach for accountants—has helped his growth, made him think differently, and that her accountability and guidance are invaluable.
A LinkedIn post by Nicky Goringe Larkin highlights how The Accountants Growth Club helps you learn how to grow your accountancy business, offering coaching, support sessions, marketing help, peer groups, and social events.
A Facebook post from The Tax Rescue Man highlights joining the Accountants Growth Club, where an accountancy business coach supports collaboration, peer learning, and business growth for accountants. A link to the club’s website is shared at the end.
A WhatsApp chat shows a conversation about reaching a calendar year goal, expressing gratitude, and discussing next targets: £1.5 million with at least £400,000 profit—sharing real insights on how to grow your accountancy business. A smiling emoji appears in one message.
A WhatsApp chat shows messages about work achievements: sales up £28k, good journey to work, and profits. Another message from a business coach for accountants discusses brief calls, sharing ideas, and plans for holidays and growth this year.

Ready to talk? Here's what happens next...

We want our members to stay for years and get the full value out of the club. Which is why we have a 3-stage process to join the club.

Text 90-day Growth Call in bold black font is centred on a green gradient background, perfectly capturing the energy of a business coach for accountants and those seeking how to grow an accountancy business.

90-day Growth Call: Take time out to connect with what really matters to you

In this call with our Relationship Manager you’ll have the luxury of:

  • A chance to reconnect with what is really important to you and your firm both now and in the future.
  • Realising that your situation and challenges are very fixable – you’ll hear how other firm owners similar to you have overcome your issues.
  • A dedicated moment, amongst the normal chaos of your working life, to step back and prioritise your needs for once.
  • Being heard and understood by someone who understands your challenges.

If in this call you think that the Accountants’ Growth Club can help you move forward then you and our Relationship Manager will book a Growth Accelerator Call to explore the results of your Growth Assessment.

Text Growth Accelerator in bold black letters centred on a green gradient background, perfect for those seeking an accountancy business coach or learning how to grow an accountancy business.

Growth Accelerator Call: Get detailed guidance on your priorities to unlock your firm’s growth

In this call you’ll go into detail about what is holding you and your firm back. You’ll have completed your FREE Growth Assessment, and Matt, your future Growth Expert and you will go through the answers. 

After this call you will have:

  1. The clarity and direction for what to prioritise firm to move forward with your firm
  2. A sense of excitement back again as you will have connected with really matters to you 
  3. Taken a decision to join The Accountants’ Growth Club
The image has a green background with the word On-boarding written in bold black letters in the centre, highlighting a step that can help scale your accountancy practice.

Onboarding: Feel like a VIP as you are supported to start working on your Growth Plan

We typically see onboarding you into the club as a 4-week process. By the end of the first 4 weeks, you will have:

  1. Created your Growth Plan and identified your immediate priorities for the next 90 days
  2. Moved out of your sense of overwhelm and feel in control.
  3. Met and had your first session with your hand-picked Growth Expert.
  4. Been accompanied by our Relationship Manager to the club groups and activities that are relevant to you. You wouldn’t feel like ‘Billy No-Mates’
  5. Been part of the club’s Whatsapp groups and felt heard and supported by our strong community of firm owners.
  6. Been reassured that club membership is for you.

Your investment

Club membership is for a minimum of 6 months

Nicky Goringe Larkin praises Accountants Growth Club for unparalleled training, groups, and coaching that help you scale your accountancy practice. Her profile picture appears on the left, reflecting her expertise as an accountancy business coach.

Seed

£150

+ VAT / month

1:1 coaching & support to reset your growth plans – 1 hour every 3 months.

Email support (as and when required) from a dedicated Growth Expert.

Accountability check-in via email (as and when required) to help you achieve your growth plans.

Daily power up calls

Discounts & exclusive offers from suppliers.

Access to 300+ ‘plug and play’ curated resources.

Access to the club’s private WhatsApp groups.

Access to the virtual members mornings and ad hoc members meet-ups.

Most Popular

Grow

£650

+ VAT / month

1:1 coaching & support to reset your growth plans – 2 hours every 3 months.

Ad hoc telephone and email support from a dedicated Growth Expert.

Fortnightly group accountability calls to help you achieve your growth plans.

Daily power up calls

Discounts & exclusive offers from suppliers.

Access to 300+ ‘plug and play’ curated resources.

Access to the club’s private WhatsApp groups.

Access to the virtual members mornings and ad hoc members meet-ups.

Access to the Certified Growth Advisor, Confident People Leader, and new Business Accelerator Programmes.

Access to the Team Member Academy & 1 place at any cohort group.

Access to regular groups AGC 100, 500, 1000 and FD.

Boost

£999

+ VAT / month

1:1 coaching & support to reset your growth plans – 4 hours every 3 months.

Monthly coaching from a dedicated Growth Expert.

Weekly check-ins and accountability calls to help you achieve your growth plans.

Daily power up calls

Discounts & exclusive offers from suppliers.

Access to 300+ ‘plug and play’ curated resources.

Access to the club’s private WhatsApp groups.

Access to the virtual members mornings and ad hoc members meet-ups.

Access to the Certified Growth Advisor, Confident People Leader, and new Business Accelerator Programmes.

Access to the Team Member Academy & 1 place at any cohort group.

Access to regular groups AGC 100, 500, 1000 and FD.

Benefits of Membership

A smiling person sits at a desk, using a mobile phone with one hand. A notebook, pencil, coffee mug, and keyboard are also on the desk—perhaps seeking tips from an accountancy business coach on how to grow an accountancy firm in a relaxed setting.

Weekly 1:2:1 Coaching

Stay focused and accountable to what matters

You’ll work weekly with your hand-picked Growth Expert to move forward on your 90-day Growth Plan. They will champion you and hold your hand when necessary. You’ll have phone and email access to them as and when you need it. After all, crises never happen just before your scheduled coaching call.

A person working at a desk looks at a computer displaying a training progress chart for Accountants Growth Club, showing how to grow an accountancy business. Papers, a mug, calculator, and office supplies are neatly arranged on the desk.

FREE Training Programmes for you and your team

Develop your skills regardless of how busy you are

Our professionally designed training programmes are delivered in weekly bite-sized chunks to give you and your team time to digest, and the accountability to put into practice what you are learning. From our short sharp 4-week Bootcamps to our 15-week New Business Accelerator there will be a training course which helps you and your firm take a step forward.

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Group mentoring with your peers

Expert led peer-to-peer conversations which help you get things done

You’ll sit down regularly – typically fortnightly – with your peers who are at a similar stage to you in your journey. These sessions are led by an experienced club member who has been there, done that and knows how to navigate the challenges you are facing. 

A young woman with long brown hair, wearing a grey hoodie, sits at a table working on a laptop—perhaps researching how to grow her accounting business. A plant, lamp, and a sofa with patterned cushions are visible in the background.

Daily power up calls

No longer feel alone

Kickstart your working day with focused, 30-minute sessions designed to lift your mood, set your priorities, keep you on track and learn from your peers. These calls answer your problems (technical, pricing, marketing or people-related) and give you the motivation and accountability you need to achieve your daily goals.

Two people sit opposite each other at a white desk with laptops, documents, coffee cups, and mobile phones, working and discussing graphs—perhaps exploring how to grow an accountancy firm. The scene is viewed from above.

Real-life Processes

Stop wasting time reinventing the wheel

Take our proven real-life processes, plans, templates, cheatsheets and checklists that have been tested and refined by other successful firms. You’ll find everything you need to streamline your workflows, increase efficiency and improve the profitability of your practice.

A smiling woman wearing headphones sits at a desk with a notebook and laptop, holding a pencil and appearing engaged in an online conversation—perhaps with an accountancy business coach discussing how to grow her accountancy business.

Members' Mornings

Real conversations with supportive peers that lead to real results

Club members come together every month to connect and learn in virtual Members’ Mornings. These monthly, two-hour sessions, led by Heather and her Growth Experts, offer a blend of networking, learning, and support to help you tackle common challenges and share best practices. 

A woman stands indoors using a tablet. Social media notification icons surround her, suggesting she is interacting with online platforms to scale your accountancy practice with insights from an experienced accountancy business coach.

Content to use in your marketing

No more wondering what to write on social media

Every week you’ll be sent professionally written content that you can use in your firm’s marketing. There are over 200+ articles that you can repurpose and tailor to your ideal client.

An accounting business coach in business attire types on a laptop at a wooden desk, with a potted plant, spectacles, and books in the background.

Technical support from Croner

Make your membership fees go further

Your membership effortlessly keeps you up to date with the latest tax and accounting updates. It includes access to the Croner lite platform and technical webinars, ensuring your team remains informed without ever needing to leave the office.

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Member only offers

Recoup the cost of your membership

Take advantage of the exclusive discounts and offers we have negotiated from our sister companies and hand-picked suppliers to the profession. Save on everything from marketing services, recruitment costs to software solutions, ensuring you get the best value for your investment in membership.

Close-up of a person typing on a laptop, with a group discussing in the blurred background—reflecting how to grow an accountancy firm in a collaborative, office environment.

Verifiable and ongoing CPD

The club’s activities count towards your annual CPD requirements

All our members’ mornings and workshops can be used as verifiable CPD to add in your CPD records for your institute. Our sessions are professionally designed to the standard needed for verifiable CPD for institutes such as the ACCA and ICAEW.