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Pricing

When value-based pricing works (and doesn’t work) for an accountancy firm

By Heather Townsend | January 20, 2025
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Pricing on your accountancy website or not: Here is the research backed answer

By Heather Townsend | January 6, 2025
Pricing
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Why your accountancy firm’s pricing package names really matter

By Heather Townsend | October 30, 2023
man using a claculator to represent how to cut WIP
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How fear manifests itself (and what this has to do with pricing for accountants)

By Heather Townsend | October 30, 2023
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Your price increase letter to clients: 8 essentials that you need to include

By Heather Townsend | February 6, 2023
a pen on top of a price increase letter to clients
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The Buying Journey: What this means for how you set your fees in your small accountancy firm

By Heather Townsend | March 19, 2022
Buying journey - Increasing your client fees
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How to announce a fee increase to clients without losing them (the 10 Dos!)

By Heather Townsend | October 4, 2021
how to announce a fee increase to clients
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How to write a letter to clients announcing a price increase (in 6 steps)

By Heather Townsend | June 21, 2021
fee increase letter to clients
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How can I increase my prices? 8 ideas to help your fee increase go more smoothly

By Heather Townsend | August 24, 2020
cash flow
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How to use neuroscience to increase client fees with minimal push back from clients

By Heather Townsend | March 16, 2020
brain neuron
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