Author: Heather Townsend Date republished: 16th June 2025 What is an accounting firm client persona? Is it a fad, or something practical and useful in marketing your accounting firm? In simple terms, it’s an exercise to understand your prospects and how you can improve your fee income. A client persona is a simple model or…
Read MoreAuthor: Heather Townsend, founder of The Accountants’ Growth Club Publish Date: 24th May 2025 Your mindset for your accounting firm’s growth is the biggest challenge to growing your firm. Here’s how to overcome the psychological barriers holding you back. Here was my experience with my inner critic We’d just finished an all-team meeting. Everyone popped…
Read MoreWritten by Heather Townsend, author of Accountants’ Millionaires Club and Founder of The Accountants’ Growth Club. First published: 4th May 2025 It’s a question that surfaces time and again in conversations between accounting firm owners. Perhaps whispered over coffee or pondered during late-night planning sessions: “How big do I actually want this accounting firm to…
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