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The ultimate guide to creating your firm’s client personas

blurred people on the street to represent accounting firm client personas

Author: Heather Townsend  Date republished: 16th June 2025 What is an accounting firm client persona? Is it a fad, or something practical and useful in marketing your accounting firm? In simple terms, it’s an exercise to understand your prospects and how you can improve your fee income.  A client persona is a simple model or…

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How Big is Big Enough When You Want to Grow Your Accounting Firm?

growing plants used to illustrate the question of how big do you want to grow your accounting firm

Written by Heather Townsend, author of Accountants’ Millionaires Club and Founder of The Accountants’ Growth Club. First published: 4th May 2025 It’s a question that surfaces time and again in conversations between accounting firm owners. Perhaps whispered over coffee or pondered during late-night planning sessions: “How big do I actually want this accounting firm to…

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