Posts by Heather Townsend
The ultimate list of networking groups for accountants who donât want to go to BNI
The ultimate list of networking groups for accountants who donât want to go to BNI BNI may be a global networking organisation with more than 175,000 members worldwide, but itâs not your only option when it comes to networking. There are plenty of alternatives to BNI. If youâre an accountant looking for a networking group…
Read MoreThe 6 things your staff want from your firm, to stay and thrive
The 6 things your staff want from your firm, to stay and thrive Motivated and talented employees are absolutely essential to the growth and success of a business. Without them, productivity and overall levels of output could suffer greatly. Are you thinking about how you can retain accounting staff in your firm? If not, you…
Read MoreYour price increase letter to clients: 8 essentials that you need to include
Your price increase letter to clients: 8 essentials that you need to include Once youâve decided to implement a fee increase at your firm and youâve worked out how you are going to structure your new rates, now all that is left to do is break the news to your clients. This will be one…
Read MoreHow to keep in touch with potential clients, without feeling like you’re stalking them
How to keep in touch with potential clients, without feeling like you’re stalking them Wouldn’t it be great if every prospect we met was ready to buy? Unfortunately for most accountants, this isn’t the case. Many prospects take time to buy. However at some point, they will be ready to buy â and you want…
Read MoreThe definitive guide to onboarding new clients for accountants (you can thank us later!)
The definitive guide to onboarding new clients for accountants (you can thank us later!) It’s much more expensive to attract new clients than keep the ones that you already have! But there are so many more benefits to keeping your best accounting clients happy. From gaining referrals and upselling your services to retaining these clients…
Read MoreThe Buying Journey: What this means for how you set your fees in your small accountancy firm
The Buying Journey: What this means for how you set your fees in your small accountancy firm Pricing services and how to increase client fees is a sensitive topic for accountants who run growing firms. In the following video, I explain the buying process that our clients go through and how to make the best…
Read MoreThe best 12 questions to ask an employee during their performance review
The best 12 questions to ask an employee during their performance review Performance reviews can be powerful tools when used correctly as they create a strong line of communication between manager and employee which constantly stays open. You can use the performance review process to tweak performance issues and to reinforce positive work which increases…
Read More5 ways to hack your brain to find the inner resources of strength to retain your sanity and business through busy season
5 ways to hack your brain to find the inner resources of strength to retain your sanity and business through busy season So many small accountancy firm owners are feeling tired. They are feeling burned out, overwhelmed, perhaps they’ve even lost their mojo or their passion for their work, and all this before the height…
Read MoreHow to announce a fee increase to clients without losing them (the 10 Dos!)
How to announce a fee increase to clients without losing them (the 10 Dos!) Are you holding back when raising your prices because youâre afraid of losing clients? While itâs natural to be worried that a price increase may cost you clients, that doesnât have to be the case. How you handle the communication is…
Read MoreA 5-step guide to saying no to clients (without making them angry!)
A 5-step guide to saying no to clients (without making them angry!) While saying âyesâ to everything your clients ask of you may seem like a good business move, it can actually be far more detrimental to you and your firmâs level of service. The more clients hear âyes,â the more they tend to demand…
Read More