It’s so annoying that you’re working hard and have a better offer than your local competitors – but you’re STILL not getting clients (well, not enough to make the effort worthwhile). Now, let’s be more precise: you’re actually working flat out, and you’ve almost (but not quite) forgotten why you started your accountancy firm in the…
Read MoreWhat is a client persona? Is it a fad, or something practical and useful in marketing your firm? In simple terms, it’s an exercise to understand your prospects and how you can improve your fee income. A client persona is a simple model, or sketch, representing part of your target market. It may just be…
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