Join us for our in-person Workshops: Central London 10th March or Central Manchester 18th March 2026: Re-energise Your Practice Days: Book Now

The ultimate guide to creating your firm’s client personas

blurred people on the street to represent accounting firm client personas

Author: Heather Townsend  Date republished: 16th June 2025 What is an accounting firm client persona? Is it a fad, or something practical and useful in marketing your accounting firm? In simple terms, it’s an exercise to understand your prospects and how you can improve your fee income.  A client persona is a simple model or…

Read More

Getting clients – 11 quick tips to get more

many lego figures to represent your accounting firm client personas

It’s so annoying that you’re working hard and have a better offer than your local competitors – but you’re STILL not getting clients (well, not enough to make the effort worthwhile). Now, let’s be more precise: you’re actually working flat out, and you’ve almost (but not quite) forgotten why you started your accountancy firm in the…

Read More