The ultimate guide to creating your firm’s client personas

A blurred overhead view of people walking in different directions on a tiled floor, some pausing and others in motion, evokes the dynamic pace of an Accountants' Growth Club event or the energy behind how to grow an accountancy firm.

Author: Heather Townsend  Date republished: 16th June 2025 What is an accounting firm client persona? Is it a fad, or something practical and useful in marketing your accounting firm? In simple terms, it’s an exercise to understand your prospects and how you can improve your fee income.  A client persona is a simple model or…

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Getting clients – 11 quick tips to get more

A group of LEGO minifigures, including a firefighter, police officer, and various civilians—like members of an Accountants’ Growth Club—standing closely together in soft focus.

It’s so annoying that you’re working hard and have a better offer than your local competitors – but you’re STILL not getting clients (well, not enough to make the effort worthwhile). Now, let’s be more precise: you’re actually working flat out, and you’ve almost (but not quite) forgotten why you started your accountancy firm in the…

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