client personas Archives - The Accountants' Growth Club

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The ultimate guide to creating your firm’s client personas

By Heather Townsend | June 16, 2025

blurred people on the street to represent accounting firm client personas

Author: Heather Townsend Date republished: 16th June 2025 What is an accounting firm client persona? Is it a fad, or something practical and useful in marketing your accounting firm? In simple terms, it’s an exercise to understand your prospects and how you can improve your fee income. A client persona is a simple model or…

9 easy steps to actually get results from your business development efforts

By Becky Rogers | May 10, 2021

a dart in a bullseye to represent doing business development right

Calculating client value: how to find the value in your current client base

By Becky Rogers | April 19, 2021

hands holding golden eggs to represent client value

How to get your firm out there and in front of your target audience in 3 simple steps

By Becky Rogers | January 28, 2021

a hand reaching out into the distance to symbolise how to reach your target audience

How to get your firm out there and in front of your target audience in 3 simple steps

By Becky Rogers | November 30, 2020

a hand reaching out into the distance to symbolise how to reach your target audience

How to create and use your client persona

By Heather Townsend | May 10, 2018

job interview

The ultimate guide to creating your firm’s client personas

By Heather Townsend | May 5, 2018

job interview

What is a client persona?

By Heather Townsend | March 5, 2018

job interview