Growing a firm is never easy. On this page you'll hear the real life growth stories of our members and what they needed to do to grow their firm.

They took the plunge and committed to their journey and success.

When will you?

Virtual team speaking on a video call to represent Rich Sykes Growth Story

Growth Story: How Rich Sykes grows his practice without using social media to win work

By Becky Rogers | January 19, 2024

Rich Sykes started his practice knowing there was a better way to grow. So he broke all the rules to make it happen. In the heart of Leeds city centre, Rich Sykes runs Cloud CFO, an innovative Yorkshire accounting firm supporting hospitality and start-up clients. Never really a follower, Rich was determined to grow and…

Growth Story: How Lynne Moffat Grew a Successful Bookkeeping Practice That Scales 20-50% Each Year

By Becky Rogers | November 7, 2023

Eleven years ago, Lynne Moffat went from human resources professional to running a successful Hertfordshire bookkeeping practice with her husband. This is their growth story. In 2011 Lynne Moffat and her husband Alistair decided to shake up their professional lives and start a bookkeeping business. Five years into operating a successful franchise in Hertfordshire, they…

Lightbulb in hands to represent Craig Williams Growth Story

Growth Story: How Craig Williams built a successful accounting practice

By Becky Rogers | October 4, 2023

In supporting an industry he’s passionate about, Craig Williams has grown three related niche practices into a remote-based lifestyle business of £550k. And all while chasing the surf and giving his time to the community.  Craig Williams of Zen Accountants once wanted to be a rock star, but when that didn’t pan out, decided to…

lorna leonard

From clueless about business development to winning £140k per annum of new business within 9 months of joining the club.

Before I joined the club the growth of my business had plateaued for the last 3 years, and I was in danger of losing some of my portfolio due to succession. Due to my high level of client commitments I only have a few hours a week to dedicate to marketing and business development.

Working with Heather has allowed me to see my inexperience with business development is not a weakness, it's a development area. Heather and I initially clarified the value my firm brings to clients and exactly who we work with. We then worked on a simple networking marketing strategy using LinkedIn. I now have a step-by-step process which I follow daily and weekly to make sure I am meeting and talking to the right people.

Now I know what to do with business development, I am finding I am doing it very well. It was the missing piece of the jigsaw for me and my business. My confidence has grown so much around business development, I'm even advising my clients on their own sales process. When you consider that I still need to update and redo my website, winning £140k of new business within 9 months is nothing short of remarkable.

Lorna Leonard

Leonard Business Services
paul wareham

This year has been revolutionary for me and my team

As a member of the Club, I no longer feel alone and have a library of excellent resources to utilise to help me get where I want to be. For me, it was all about gaining control and enthusiasm for my practice once more. I had no complaints on the profitability of the practice prior to joining, but, I also understood my business model was not for the long-term when you consider where the industry is going. While working in the business, I had become too focused on day to day operations and was not taking time to plan the direction of the firm. Working with my coach, I was able to see what I truly wanted and what I needed to do to get there. This year has been revolutionary for me and my team and I am looking forward to honing things even more in 2020 with the help of Heather and the team

When I joined the Club, I wasn’t looking for one big thing to make all the difference/justify their fee. For example, increase existing client fees x% / grow the fee bank x%. However, there have been many improvements. The big gain has been the complete re-engineering of my internal systems and workflows: changing one thing here got us back over 3.5 weeks production capacity. The other big gain has been finding a niche and then targeting exactly how I want to go about attracting those types of clients. For me in my local area this meant no more meaningless networking events. Freeing up this time and generating more capacity was crucial for the next stage of growth in bringing in new clients and being able to offer the service we want.

When we get back to full firepower in 2020 we are all looking forward to welcoming the new clients from the North West who make and move stuff. This growth will definitely allow me to take more time off to be with my family and get back into cycling more often.

Paul Wareham

PS Accountants
Rebecca Foy circle

The club helped our team members go out and win work which helped us grow our accounts team income by £15k a month over the last 12 months.


Our firm has a specialist tax team. As a result of the work done within the club, all of the senior members of our tax team now have the confidence to go out and find, quote and invoice their own work. They are also now referring work to the accounts team because they have the confidence that we will quote and deliver it properly.

Rebecca Foy

Davis & Co
naveed new

After 6 months in the club I was able to stop worrying about cash flow.


When I first joined the club I was living hand to mouth with my cash flow, often having to dip in the money I had put aside to pay my VAT and corporation tax bill.


I’ve learnt to ask for a price which is in line with the value our firm brings to our clients. In fact, my time in the ‘member spotlight’, was probably worth £50-100k of extra turnover within 12 months of the conversation.


After 6 months in the club I was able to stop worrying about cash flow as I now normally have 30-90 days of cash in the bank on top of the money I need to pay my VAT and corporation tax squirrelled away safely.

Naveed Mughal

Purlieus Consulting

The amount of resources, assistance and advice has been nothing short of mind-blowing.

Having now been in the programme for just over a month; it feels like longer, and having worked so closely alongside my coach, I strongly doubt that I would have made this amount of progress without the club. In the last seven days alone:

  1. Attracted a client who have committed to fee just shy of £500 per month that we would have historically charged £200 per month
  2. Have proposals out there that would more than double our clients paying over £300 per month including one where; subject to acceptance, would be in excess of £1,000 per month

Graeme Tennick

Graeme Tennick and Co