Find out everything you need to know to win new business and increase your existing ones on this page.

From coffee meetings to LinkedIn, running your own webinar, getting referrals, networking online and in person. Marketing and business development can’t be neglected if you’re serious about growing your accountancy practice.

Check out our articles and free resources to download below on how to find time for business development, even when you’re flat out with your existing clients.

Graeme morris

Graeme Morris

Cloud Accountancy

My practice has grown by 150% in 18 months.

The club has given me the confidence, clarity and accountability to stop playing small.

When I joined the club my turnover had shrunk to under £100k. We’ve finished last financial year turning over £250k, and on track to reach £400k this year.

With the help of the club and their in-house marketing service AGC Digital, I am now getting a regular supply of new business of exactly the type of clients I like working with.

I've been a member of most of the accountants' communities in the UK. The Accountants' Growth Club has been the only one which has helped me sustainably take the step up in my business.

Natalie BW

Natalie Binstead-Wey

BW Business Accountants & Advisers

It was great to hear what over firms had found works for them and I was able to win £40k of new business when on the club's 14 week New Business Accelerator Programme.

lorna leonard

Lorna Leonard

Leonard Business Services

From clueless about business development to winning £140k per annum of new business within 9 months of joining the club.

Before I joined the club the growth of my business had plateaued for the last 3 years, and I was in danger of losing some of my portfolio due to succession. My confidence has grown so much around business development, I'm even advising my clients on their own sales process. When you consider that I still need to update and redo my website, winning £140k of new business within 9 months is nothing short of remarkable.


Graeme Tennick

Graeme Tennick and Co

My highest monthly recurring fee used to be £250 per month. With the club's help my average monthly fee is now £500 per month.

I have been on coaching programmes before but never one so specifically aimed at accountants.

I just felt they understood where I was at and where I wanted to be. The amount of resources, assistance and advice has been nothing short of mind-blowing.


hannah flook

Hannah Flook

Egia Financial

Since joining the Accountants' Growth Club, the support and guidance has led to a huge growth in my confidence.

This has helped me to commit to my niche and grow the business within this niche, from £20k to £55k per annum. The club is friendly, supportive and provides gentle, but firm, encouragement when you need it. The resources that sit behind the group mean that whatever issues your having with your business there is something or someone to help you solve it. 

Are you struggling to win new business?


Answer the questions and we’ll send you a personalised report to show you the areas you need to focus on to grow and scale your practice - the low stress way. Our assessment has been tried and tested by 100s of owners of small accountancy, fractional FD, bookkeeping and tax firms.

In the assessment you'll look at the 11 key areas that will make or break the growth of your firm.

3 of those areas are focused on helping you unlock a stream of new business wins:

  • Being known for something
  • Account management
  • Business Development Habit

This is an in-depth and thorough assessment... so pop the kettle on, grab a hot drink before you get started.

Yes, it's a little intense... but isn't anything worth doing, worth doing properly? And if the answers were easy to find, you'd have found them already!

This Assessment has been designed to show small accountancy/bookkeeping/tax/Portfolio FD firm owners who want to grow and scale their practice their blind spots and provide instant, actionable steps on how to improve.

  • It takes 15-20 minutes
  • It's completely free
  • Receive customised results instantly


a plant growing in a hand to represent cloud accountancy growing

Growth Story: How Graeme Morris Turned a Declining Practice Into a Flourishing Business

A journey from grumpy to grateful and from worried to winning (on the way to growing to £400k!). In 2022, Graeme Morris of Cloud Accountancy Ltd was struggling. He was just over £100k in turnover, but the practice was declining, clients were leaving, and his mental health was not at a good level. It felt…
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man on a mountain peak to represent reconnecting with why

Growth Story: Discover How Graeme Tennick Built a Scalable Accountancy Practice in Less Than Fifteen Months

A rollercoaster tale of entrepreneurial and personal discovery, business scalability, and not being afraid to start again. From March 2021 to the latter part of 2022, Graeme Tennick of Tennick Accountants took his practice from almost bankrupt to thriving. It’s been a rickety roller coaster ride with intense highs and equally dramatic lows, but along…
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laptop to represent accountant website design

Accountant Website Design in 2024: How to Maximise Your Online Presence

The online world is rapidly transforming and evolving…more and more modern clients are seeking solutions digitally…so what does this mean for you? This means that online marketing for accountants has never been more crucial. While, in the past, accountants could get away with not having a great website and building their practice solely on referrals,…
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A man on linkedin on his ipad to represent linkedin for accountants

LinkedIn for Accountants: A Step-by-Step Guide to Winning New Clients

Navigating LinkedIn for accountants can feel like trying to crack a code-undeniably powerful but a smidge perplexing. We all know this platform can catapult us into the limelight, but how do you effectively market yourself, standing out not as just another accountant but as a thought leader, a go-to expert? At AGC Digital, we work…
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Lightbulb in hands to represent Craig Williams Growth Story

Growth Story: How Craig Williams built a successful accounting practice

In supporting an industry he’s passionate about, Craig Williams has grown three related niche practices into a remote-based lifestyle business of £550k. And all while chasing the surf and giving his time to the community.  Craig Williams of Zen Accountants once wanted to be a rock star, but when that didn’t pan out, decided to…
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A fishing net to represent how PS Accountants wins the right clients

Growth Story: Discover how Paul Wareham, a self-proclaimed unconfident marketer, wins the right type of clients every month

Paul Wareham of PS Accountants would describe himself as an unconfident marketer. Which is why he first bought a franchise – to help him generate leads. Coming out of the franchise, he learned how to win the right type of clients. But how did he do it? And what can you do to implement these…
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a man with his arms in the air

Growth Story: Learn Michael Murray’s Secrets to Winning 20 New Clients Every Month

Continuing with our Growth Stories series, our next featured AGC member is Michael Murray of M Squared Accountants in Aberdeenshire. Michael’s growth journey has inspired many members, particularly as the M Squared team signs around 20 new clients per month!  Heather sat down for a virtual interview with Michael Murray in early 2023, where they…
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accounting firm

The ultimate list of networking groups for accountants who don’t want to go to BNI

BNI may be a global networking organisation with more than 175,000 members worldwide, but it’s not your only option when it comes to networking. There are plenty of alternatives to BNI. If you’re an accountant looking for a networking group to market your practice and you don’t want to go to BNI, here is our…
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pilots in a cockpit to represent organic marketing and marketing on autopilot

Best organic marketing strategies for accountants: how to put your marketing on autopilot

As your accounting firm grows, so do the demands on your time. You may remember those halcyon days when you had the time to work on your business AND be active with business development. If your firm is now over £100k in turnover, you have probably run out of time. What used to be a…
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