READY TO WIN
NEW BUSINESS?
Everything you need to know to win new business and increase your existing ones.
From coffee meetings to LinkedIN, running your own webinar, getting referrals, networking online and in person. Marketing and business development can’t be neglected if you’re serious about growing your accountancy practice.
Check out our articles and free resources to download below on how to find time for business development, even when you’re flat out with your existing clients.
WINNING NEW BUSINESS ARTICLES & TIPS
How to keep in touch with potential clients, without feeling like you’re stalking them
By Heather Townsend |
Wouldn’t it be great if every prospect we met was ready to buy? Unfortunately for most accountants, this isn’t the case. Many prospects take time to buy. However at some point, they will be ready to buy – and you want to be the accountant they think of talking to first at this point. Therefore,…
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Cautionary Tale: How NOT to use LinkedIn to drum up advisory business (and actually what does work)
By Heather Townsend |
LinkedIn Tips For Accountants: Why it is needed This week I received a car crash of a message on LinkedIn. In fact it landed so badly, my instant reaction was who was this guy, and where was the delete and disconnect button. In my scramble to disconnect I looked at his profile. Oh. This was…
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7 things your accountancy firm needs to be doing with its marketing right now to ensure it survives the Coronavirus Crisis
By Heather Townsend |
This week I received the an email newsletter from an accountancy firm I had never heard, using the panalitix platform and I suspect pretty generic content. You guessed it, the delete, block and report spam buttons were deployed in swift succession. But the question is, how do you appropriately market your accountancy firm in this…
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To niche or not to niche as a start-up accountancy firm?
By Heather Townsend |
New accountancy firms are always faced with conflicting advice about niching: choose yours as soon as possible, or take on every client that comes your way to build your firm first? Or is there a middle ground? While taking on every client ensures your survival, it can be extremely detrimental to your firm as you…
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The ultimate guide to creating your firm’s client personas
By Jon Baker |
Creating client personas for your firm helps your firm win bigger and better clients, i.e. your ideal clients. This article covers how you start to build your client personas (marketing persona, or buyer persona), so you can improve the efficiency with which you attract in new clients to grow your firm. What goes into your…
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Need to create your firm's marketing plan but not sure where to start?
Download our free guide to creating a marketing plan. The guide includes a template to help even the most reluctant business developer to win business for their practice.
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