READY TO WIN

NEW BUSINESS?

Everything you need to know to win new business and increase your existing ones.

From coffee meetings to LinkedIN, running your own webinar, getting referrals, networking online and in person. Marketing and business development can’t be neglected if you’re serious about growing your accountancy practice.

Check out our articles and free resources to download below on how to find time for business development, even when you’re flat out with your existing clients.

WINNING NEW BUSINESS ARTICLES & TIPS

Cautionary Tale: How NOT to use LinkedIn to drum up advisory business (and actually what does work)

LinkedIn Tips For Accountants: Why it is needed This week I received a car crash of a message on LinkedIn. In fact it landed so badly, my instant reaction was who was this guy, and where was the delete and disconnect button. In my scramble to disconnect I looked at his profile. Oh. This was…
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How to market your accountancy firm in uncertain times

7 things your accountancy firm needs to be doing with its marketing right now to ensure it survives the Coronavirus Crisis

This week I received the an email newsletter from an accountancy firm I had never heard, using the panalitix platform and I suspect pretty generic content. You guessed it, the delete, block and report spam buttons were deployed in swift succession. But the question is, how do you appropriately market your accountancy firm in this…
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an arrow in the centre of a target

To niche or not to niche as a start-up accountancy firm?

New accountancy firms are always faced with conflicting advice about niching: choose yours as soon as possible, or take on every client that comes your way to build your firm first? Or is there a middle ground? While taking on every client ensures your survival, it can be extremely detrimental to your firm as you…
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job interview

The ultimate guide to creating your firm’s client personas

  What goes into your client personas? A client persona represents a significant section of your target audience. The client personas (or buyer persona or marketing personas) you create will have answers to most of the following, and perhaps one or two other things that you find useful in your marketing. Name – what will…
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keeping in touch

27 ways to keep in touch with prospects without it feeling as if you are stalking them

Wouldn’t it be great if every prospect we met was ready to buy? Unfortunately for most accountants, this isn’t the case. Many prospects take time to buy. However at some point, they will be ready to buy – and you want to be the accountant they think of talking to first at this point. Therefore,…
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Need to create your firm's marketing plan but not sure where to start?

Download our free guide to creating a marketing plan. The guide includes a template to help even the most reluctant business developer to win business for their practice.

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