Posts by Jon Baker
How to onboard new clients so they go “OMG!!”
How to onboard new clients so they go “OMG!!” Have you ever thought “OMG, that’s incredible” as you’ve purchased something, or signed up for a new service? Not “what a good product”, but “Wow, I feel really special”? The chances are that you remember it, speak about it to others and are more loyal as…
Read MoreHow can I increase my prices? 8 ideas to help your fee increase go more smoothly
How can I increase my prices? 8 ideas to help your fee increase go more smoothly On a webinar with Spotlight Reporting we discussed that increasing your prices is often a good first step to scaling your firm. After all a price increase can increase your cash flow, profitability and available capacity. Many accountancy firm…
Read MoreThe ultimate small firm accountant’s guide to raising fee levels
The ultimate small firm accountant’s guide to raising fee levels One of the big problems growing small accountancy firms face is a lack of cash, coupled with many small clients on low fees. You know the ones, the legacy clients. The ones you took on in the early years when you were just desperate for…
Read MoreThe ultimate guide to creating your firm’s client personas
The ultimate guide to creating your firm’s client personas Creating client personas for your firm helps your firm win bigger and better clients, i.e. your ideal clients. This article covers how you start to build your client personas (marketing persona, or buyer persona), so you can improve the efficiency with which you attract in new clients…
Read MoreWhat is a client persona?
What is a client persona? What is a ‘client persona’ and is it a fad, or something practical and useful in marketing your firm? In simple terms it’s an exercise to understand your prospects and how you can improve your fee income. This article explores: What is a client persona Why a client persona is a…
Read MoreOne common reason you are stopping your small accountancy firm’s growth
One common reason you are stopping your small accountancy firm’s growth The “work in/work on” trap can stop your firm from growing. If you are honest with yourself, it’s often you, the accountancy firm owner, who is the cause of your firm being stuck in this trap. I’ll explain a little more. When’s it’s YOUR…
Read MoreHow to build an effective recruitment process for your small accountancy firm
How to build an effective recruitment process for your small accountancy firm Congratulations, you have a vacancy in your firm. You’re either growing your firm, or you’ve got a chance to reshape it slightly. (Perhaps not what you were thinking when your team member handed in their notice!) With the lack of decent qualified or…
Read More5 top tips to help build your self motivation
If you are suffering from a lack of personal motivation in your business and you need some expert advice & simple strategies then read on.
Read MoreMarketing yourself as an Expert, good or bad for small firm accountants?
Marketing yourself as an Expert, good or bad for small firm accountants? There are many things I’ve been asked since Heather and I wrote the Go-To Expert. One of the most common is about how somebody can define themselves as an expert. A common reaction being marketing yourself as an expert seems a bit narcissistic…
Read MoreHow to market a webinar so your clients and prospects actually turn up
How to market a webinar so your clients and prospects actually turn up Providing content-rich webinars to your potential (and actual) clients is a great way of marketing your accountancy firm, especially for advisory services. It’s easier than you might think, and with more people used to webinars these days, it is effective too. …
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